Market dynamics for Adventure Tourismin Romania

Abstract

While in some countries the adventure tourism has already reached amature level, in other countries it is still in the development phase, as it is at the moment in Romania. The growth of this types of tourism is dependent on a congruent strategy including the interest in adventure tourism that is growing on a more alert pace than the one for other forms of tourism, as this is better fulfilling the human need for eudaimonic experiences and activities, meaning growth, authenticity and excellence, the variety of available adventure experiences on the market according to the local potential to please the tourist needs, the public and private investment in the field and nevertheless, the communication strategy of tourism agencies and DOCs’. This paper is analyzing the abovementioned factors in Romania and observes the market dynamics of Adventure Tourism.